Tuesday, September 27, 2016

How I think Amazon Prime Could Win

So I subscribe to Netflix, Hulu Plus, and Amazon Prime. Those are the primary services I use to watch entertainment I enjoy. However sometimes I want to watch something that none of those services have, classic tv from the 60's, 70's, 80's and 90's. Mostly from the 80's though because that was some good tv back then, ok not all of it, but most of it was good tv back then. 

Sure they carry the Family Ties, and Knight Rider, Airwolf, and other pop culture tv. However I've noticed that they none of them have tried to get it all into one place. Netflix is too busy trying to become it's own TV Channel, Hulu couldn't get it all because CBS would never agree to it, But Amazon Prime is the perfect middle guy to do something that would make it the go to place for classic tv if they really wanted to do it.

They could go out and get the rights to all of the Classic Tv that's out there, and I don't just mean the shows that were cultural touchstones either. I mean shows like Moonlighting and Gobots, and other shows that were popular but only lasted a few seasons. They could get shows like E.R. which ran for 15 season, or smaller shows like Hunter, 21 Jump Street, The Flash (1990). They could get a library of classic tv and it would put them into a position to Win at being the best subscription streaming service. 

By getting classic shows like Murder She Wrote, or Diagnosis Murder, or even Good Times. It would make them more appealing to the over 40 age group. If they had the classic Lone Ranger Series, or Buck Rogers (1979) they would corner the market on the Baby Boomers and the Gen Xers who grew up watching those shows. Doing that would ensure a higher rate of subscription from that demographic.

Hulu can't do that because they would have to get CBS on board and they are to busy with CBS All Access to want to bother, and Netflix can't because they are trying to become the first online streaming network. They are currently aiming for 50% of their content to be original programing. So Netflix isn't even looking at getting shows that haven't been on the air in decades. 

Sure Amazon could follow the pack and do what they are doing, or they could forge their own path and do what the others aren't and be the go to place for classic tv, original programing and a one stop shop for everything else. It's just a thought. 

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